So he learned the art of distilling. ❝Basically, I bought every alcohol I could find in the stores, tasted them all and figured out the best ones. And when mine consistently tasted better, I knew I had my formula right.❞

Once he had ❝spirits so smooth you could drink it straight❞, it was just a matter of getting it out to the customers. So he set up an account at Square Space. And the rest, they say, is history.